When you create your own website you must choose your domain name carefully. Especially if you want to choose a name including foreign terms: this can be a challenge and an opportunity at the same time, depending on the public that you want to hit promoting your project.
If the activity or the product to promote is referred to the Italian audience, the use of foreign words may be confusing for the users. If the activity or the product is oriented to an international public, foreign words can be extremely useful to give your website an international touch.
The choice of the domain name is essential as the choice of the domain extension which provides an idea of the direction of your activity. A domain .it, for example, will show that your website is referred to an Italian audience otherwise domains with a .com, .org or new gTLD extensions will show how your website is for a wider international audience.
If the activity or the product to promote is referred to the Italian audience, the use of foreign words may be confusing for the users. If the activity or the product is oriented to an international public, foreign words can be extremely useful to give your website an international touch.
The choice of the domain name is essential as the choice of the domain extension which provides an idea of the direction of your activity. A domain .it, for example, will show that your website is referred to an Italian audience otherwise domains with a .com, .org or new gTLD extensions will show how your website is for a wider international audience.
